Spirits of Speed S.L.U. presented Rolls-Royce Motor Cars Barcelona at the Motordays Barcelona event in June, which sets the start of the European Tour for the 6-ters in Spain.

An event with endless number of car enthusiasts from all over the world, who gather from Friday to Sunday to watch the parade of the beautiful cars and the presentations of their owners right before they are sent to Naples/Capri.

The models in focus were the Rolls-Royce Cullinan and the Dawn and the ambience was enriched by the beautiful location in the heart of the Marina Vela, where some of the most exclusive yachts at the harbour are located. On the day of the parade, our guests showed their supercars. Some of these were: Ferrari, Lamborghini, Porsche, Bentley, Mercedes, McLaren and other fast cars.

As a new model Spirits of Speed presented first its newly arrived Cullinan– the world´s first SUV to be designed with coach doors. The interior space offers added flexibility. The lounge-configured seats can automatically fold to create more storage space during long vacations. All equipment needed is fit in. A car for many lifestyles, designed for every pleasure. It even has a Recreation Module, providing internal storage compartments latched into the boot floor. Among the authentic bespoke features is also the Cullinan Viewing Suite, two rear-facing automatically deployable chairs, which bring the finest vintage point.

As a second model Spirits of Speed presented the Rolls-Royce Dawn Drophead coupé, which delivers the open-top driving as never experienced before. Infused with a youthful spirit and vivacious energy, this inspiring motor car harnesses a perfect balance of uncompromised luxury and an exhilarating sensory experience. To reawaken all senses, with a single touch, Dawn transforms, ready for expansive views and a world of infinite opportunities. Beneath the hood lies a 6.6 litre V12 twin-turbo engine, offering seemingly infinite reserves of power and exhilarating torque. With such a purposeful presence, Dawn inspires you to lower the roof and feel more connected to your environment. It´s an invigorating sensation. Furthermore, it is equipped with advanced driver assistance features, which ensures a smooth, safe ride from day to night. The Active Cruise control uses a radar sensor to scan the road ahead for vehicles, adjusting the cruising speed accordingly.

With this event we aimed to reach a wider audience, create brand awareness and announce to the Spanish sports car lovers society the arrive of Rolls-Royce and Spirits of Speed.