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Rolls-Royce Ride & Drive Tibidabo

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09-05-2019

Spirits of Speed S.L.U. and Rolls-Royce Motor Cars Barcelona had the honour to host their first private event at Grand Hotel La Florida at the Tibidabo mountain.

The brand was presented to the Spanish market for the first time and our clients were given the opportunity to test drive the new Cullinan and the Wraith Black Badge. Two cars with different souls, but unmistakably Rolls-Royce from any angle. Surrounded by the mountain nature and the stunning view from above Barcelona, our guests could experience the commitment to the highest level of workmanship in the all-wheel drive suspension system. 

The Cullinan surpassed every expectation. However tough the landscape, however unforgiving the elements, Cullinan conveyed its passengers’ ultimate comfort. Entering the world of extraordinary, a private retreat to call their own.

Our guests also experienced the other side of Rolls-Royce, the darker one, the Black Badge Wraith. The name alone brings a sense of the “noir”.  The striking silhouette exudes the power and style that the Wraith possesses. It is clear simply from first sight that this car promises power.

The sweeping, expressive line that arches from the window through to the coach door is reminiscent of a bow and arrow. Behind the wheel with a potent 6.6 litre, twin turbo charged V12 engine, the Wraith Black Badge proves that it is the most powerful Rolls-Royce in history. Our clients were able to feel and appreciate the delivering of 624 bhp, when powering from 0-62 mph in a mere 4.4 seconds. It is powerful, but never brutal. It is a car for the risk-takers, for the bolder side of life, a car with two souls.

To ensure that our clients felt all the aspects of entering the world of luxury, we set up a private Rolls-Royce Motor Cars Barcelona rest area to contemplate upon the experience of the test drives. There our professional Sales and Marketing team took care of the hospitality area, branding it fully and opening the senses of its guests, inspiring creativity, sharing stories of the brand and introducing the world of Rolls-Royce. The feedback from our customers on the two-day event was very warming and inspiring, we were more than ready to take off for the next journey.